![]() The logo has become an important part of TikTok’s brand identity and has contributed to the app’s great success and popularity among users.Ī meaningful branding strategy and logo are essential for brands for several reasons: ![]() The logo worked well for them amidst TikTok’s audience from the start because overall the logo’s design and symbolism effectively convey the platform’s values: creativity, innovation, and entertainment. While many large companies go through extensive rebrandings after their initial success, it was clear to the designers of the TikTok logo that they did not need to make any adjustments. Is it possible to download the TikTok logo image in PNG format? In 2023, the TikTok badge has undoubtedly become one of the most recognizable and iconic logos in the world of social networking. Those who have read this article carefully also know that the original name of TikTok’s word mark was “Douyin,” which translates to “trembling sound” or “trembling music.” This tremolo effect is again reflected in the logo while the musical note can also be read as a lowercase “d” to recall the app’s former (romanized) name. Overall, the designer wanted the TikTok logo to be distinctive and consistent with the user experience in the app. The 2D musical eighth note in the TikTok logo represents the platform’s focus on music and art, while the electronic ripple effect, which stands out against the black background like flashing lights at a concert, represents the technological and innovative nature of the app. The excitement and anticipation of a live band performance is expressed in the black background of the logo. If you want to learn more about short video platforms in China read on Kolsquare’s blog: Douyin vs TikTok: What are the differences between the two Chinese platforms? What does TikTok's black logo symbol mean?Īs mentioned above, a live concert served as the inspiration for the social network’s now iconic logo. This version of the word mark is more aesthetically connected to the glyph, with a similar cyan and fuchsia effect on the “o”. In 2018, the brand revamped the font and created the TikTok word mark, which is still in use today. ![]() The font used in the lettering of the TikTok logo was originally a simple sans serif with angular corners. The author of the logo must have been passionate about rock concerts, so it is assumed that he was inspired by the electrifying atmosphere of a concert stage. Since time immemorial, the TikTok insignia has been black on a white background, or white on a black background, with cyan and fuchsia color accents to create the illusion of movement. branch in Santa Monica, California, and was thus able to expand TikTok’s reach to the United States.īack in 2016, the now-familiar logo was created by an unknown designer and has remained unchanged since its launch and expansion, except for minor aesthetic tweaks. That same year, ByteDance acquired “Musical.ly” from Alex Zhu and Luyu Yang, a similar short video app based in Shanghai with a U.S. By 2017, the Douyin app was already available outside China under the name TikTok. Before this short video platform with background music became known and popularized internationally as TikTok, the Chinese company ByteDance launched the video app with the original name “A.me”, which was renamed Douyin (抖音) just three months later.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |